Overview

These two videos were shot and created for the leading thrifting brand in Dallas Tx, Thrift Giant. The first video was shot in studio as a very quick clip meant to loop with a strong color profile. Yellow and red are two colors that quickly get and retain attention, and those happen to be their brand colors also.

Problem

Thrift Giant expressed that they wanted to reach a younger demographic in hopes to get more foot traffic through the store. Although the faithful customers they had kept them afloat they understood that kept them from selling their complete stock.

Solution

This company has a positive track record among the Dallas thrift community yet they were mainly selling antiques and women’s clothing. The store contains almost everything besides food which means their was plenty of room to capitalize. We decided the first ad would gain the attention of new customers while the second video brought it home by showing the extent of what the store offers.

Results

These ads brought more foot traffic to the store which could be determined by the spike in sales at all of their locations across the Dallas area, even the smaller stores in the outskirt areas of town. Their Instagram page also broke the 20k followers mark shortly after this campaign was released.