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Brand Campaigns / 08 CAMPAIGN SYSTEM · ONE VOICE REV 04 · APR 2026
Hero Square Vertical Feature 4 channels · 1 shoot · 1 voice

Services / Brand Campaigns

Brand campaign production, one voice, every channel.

Standfirst

Multi-piece, multi-channel campaigns built around a single brand voice. The same eye carries the look from the hero film down to the social cutdowns.

/ The Spread, One shoot, four shapes Power+ Campaign · 2026

The hero film, the platform cuts, all built off the same shoot.

Hero 16:9 · 2:30
Square 1:1 · 0:30
Vertical 9:16 · 0:15
Feature 16:9 · 1:00
16:9, HeroYouTube · web · keynote
1:1, SquareIG Feed · LinkedIn
9:16, VerticalStories · Reels · TikTok
16:9, FeatureLong-form, brand explainer
Campaign / 01, Hero and Layers

Most engagements start with a hero.

Most campaign engagements start with a hero. Two to three minutes of the strongest footage from the shoot, cut for the channel where the brand wants the most attention. From that hero we build out the supporting layers, fifteen and thirty second platform cuts, vertical pieces for stories and reels, a longer brand-explainer for the website, a backplate or stage piece if there is a launch event tied to it. Whatever the brief calls for, all of it shot on the same days, all of it graded in the same suite.

Campaign / 02, One Team, End to End

The look rarely survives a vendor-by-vendor handoff.

The look rarely survives a vendor-by-vendor handoff, which is why brands tend to hire one team for the whole campaign rather than stitch it together. A motion graphics studio, a separate edit house, a third agency for the social cutdowns, that is how a campaign ends up reading as four campaigns running in parallel. We carry the work end to end. Production through grade, motion graphics on the same timeline, social cutdowns built off the same selects. The brand team has one creative lead to call instead of three project managers to triangulate between.

Campaign / 03, Engagement Shapes

From a single launch to a year of campaigns.

Engagements run anywhere from a single quarterly launch to a year-long retainer covering four or more campaigns across the calendar. The shape that tends to work best is the retainer with two or three flagship campaigns built in, plus a flexible production allotment for whatever the brand needs to ship in between. That model lets the cadence flex without renegotiating the engagement every time a new product line drops or a new channel becomes the priority.

Worksheet · Deliverable Set

What a campaign actually ships.

Deliverable Ratio Duration Channel Status
Hero film 16:9 2:00 to 3:00 YouTube · web · keynote FLAGSHIP
Platform cut 4:5 0:30 to 1:00 IG Feed · paid PAID SOCIAL
Platform cut 4:5 0:15 IG Feed · paid PAID SOCIAL
Vertical cut 9:16 0:15 to 0:30 Stories · Reels · TikTok ORGANIC
Square cut 1:1 0:30 IG Feed · LinkedIn ORGANIC
Brand explainer 16:9 1:00 to 1:30 Website · sales OWNED
Stage / Backplate Variable Variable Keynote · in-store ON-SITE

Campaign Notes · Common Questions

Common questions, straight answers.

  • Note · 01Brand size

    What size of brand are you set up for?

    Mid-market through enterprise, mostly. Founder-led brands at series B and beyond, established consumer brands with a marketing team running multiple channels, hospitality groups with more than one property to feature in the campaign. The work scales to the brief.

  • Note · 02Working with in-house

    Do you work with in-house creative teams or replace them?

    Both. Most engagements run alongside the brand's in-house creative team, with us as the production and post layer. We can also lead the creative when the brief calls for it, but the more common shape is collaboration.

  • Note · 03Motion graphics

    Can you handle motion graphics and animation?

    Yes, on the same timeline as the live-action edit. Title cards, lower thirds, product callouts, stage graphics, light 3D and animation when the brief asks for it. The motion layer is built into the campaign, not handed off to a separate vendor.

  • Note · 04Retainer scope

    How is a campaign scoped on a retainer?

    Two or three flagship campaigns are built into the year, with delivery windows held in advance. The retainer also carries a flexible production allotment for anything in between, a launch reel, a partner activation, a press piece, scoped to the cadence of the brand.

  • Note · 05Music licensing

    Do you license music for campaign work?

    Yes. Licensed sourcing for paid and owned channels, custom composition when the campaign budget supports it. The licensing chain is documented and clean, no surprises if the campaign goes wider than the original scope.

End / Brief us a campaign

Now bookingQ2 / Q3 2026

Bring the campaign, we will carry the voice.

Discovery calls are thirty minutes, free, and unrushed. Bring the brand, the channels, and the calendar. We will tell you what a campaign looks like across every shape, and whether a single launch or a retainer is the right fit.